Refuge / The Naked Threat

Animations to support Refuge's "Naked Threat" campaign, which was to make it illegal to share intimate images or videos of someone without their consent. In March 2021, it led to the government committing to amending the Domestic Abuse Bill to make threats to share intimate images a criminal offence. Refuge described it as their most effective ever campaign.

Agency: AMV BBDO / Creative: Jack Smedley / Creative: George Hackforth-Jones / Post-Production Company: Black Kite Studios / Motion Graphics: Floating Elements